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Advance Your Marketing Management Skills

Online MBA in Marketing Management Program

Marketing | Brand Management | Digital Strategy | Sales Leadership
Duration
2 Years
(4 Semesters)
1st Semester Fees
INR 32,875/-
2nd–4th Semester Fees
INR 32,375/-
per sem
Total Fees
INR 1,30,000/-

About Marketing Management

MBA with option to choose Marketing Management Elective focusses on providing specialization option in Marketing that empowers learners with industry-relevant marketing competencies across digital strategy, rural markets, global branding, integrated communication, and modern marketing frameworks. With strong emphasis on analytics, customer insights, communication strategy, and technology-led marketing, graduates are prepared for high-impact roles in brand management, digital marketing, sales leadership, global marketing, and product strategy across sectors such as FMCG, IT, retail, BFSI, e-commerce, and consulting.
Best for: Marketing, brand management, digital strategy, sales leadership.

DSU Campus

Learning Modules

Marketing Strategy

Marketing focuses on understanding customer needs and creating strategies to promote products or services that attract and retain customers.

Brand Management

Brand management involves shaping how customers perceive a brand, ensuring consistent messaging, identity, and long-term brand value.

Digital Strategy

Digital strategy defines how a business uses digital tools, platforms, and technologies to achieve growth and improve customer experience.

Sales Leadership

Sales leadership involves guiding and motivating sales teams, setting goals, and driving revenue growth through strong strategy and execution.

Integrated Marketing Communications

Coordinate advertising, public relations, and promotional activities to deliver consistent brand messaging across all channels.

Career Path

Brand & Product Management

Brand Manager, Assistant / Associate Brand Manager, Product Manager, Product Marketing Manager.

Digital Marketing

Digital Marketing Manager, Performance / Paid Media Manager, SEO / SEM Manager, Email Marketing Specialist / Manager.

Marketing Analytics / Strategy

Marketing Analyst / Data Analyst, Marketing Strategist / Consultant, Market Research Analyst / Insights Manager.

Sales & Business Development (Marketing Focus)

Sales Manager (B2B / B2C), Business Development Manager (Marketing-led).

Educational / Program Marketing

Marketing Manager (Higher Education), Program Marketing Specialist.

Niche / Specialized Marketing

Marketing Manager in Financial Services (e.g., Merchant Banking), Global / Export Marketing Manager.

Social Media & Content Marketing

Social Media Manager, Content Marketing Manager / Strategist.

Awards and Recognitions